What personal information we collect, how we use it, who we share it with, and your rights under the Australian Privacy Principles.
The Lookahead ("we," "us," or "our") is a mobile application that helps you plan your weekly outfits and manage your wardrobe. We are committed to protecting your personal information and respecting your privacy.
This Privacy Policy explains what information we collect when you use The Lookahead, how we use it, who we share it with, and the rights you have over your information. It applies to your use of The Lookahead mobile application and the marketing website at thelookahead.com.au (together, the "Service").
The Lookahead is operated by Kirsten Tindel-Davidson trading as THE LOOKAHEAD APP (ABN 75 241 681 935), a registered business name held with the Australian Securities and Investments Commission. We are based in Australia and bound by the Australian Privacy Principles ("APPs") set out in the Privacy Act 1988 (Cth).
By creating an account or using the Service, you confirm that you have read and understood this Privacy Policy. If you do not agree with it, please do not use the Service.
The Lookahead is currently in a closed beta phase serving an Australian user cohort. This Privacy Policy is written to comply with Australian privacy law, in particular the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
We are not currently targeting users in the European Union, the United Kingdom, California, or other jurisdictions outside Australia. Before we open the Service to users in those jurisdictions, we will update this Privacy Policy to address the additional rights and obligations that apply under the EU General Data Protection Regulation (GDPR), the UK GDPR, the California Consumer Privacy Act (CCPA/CPRA), and any other relevant laws. If you are accessing the Service from outside Australia during the closed beta, please note that your information will be handled in accordance with this policy and Australian law.
The Service is intended for adults only. The Lookahead is not directed to, and we do not knowingly collect personal information from, anyone under 18 years of age. If we become aware that we have collected personal information from a minor, we will delete it promptly.
We only collect personal information that we reasonably need to provide and improve the Service. We collect the following categories:
Some features of the Service rely on third-party providers. When you choose to enable these features, we receive limited information from them:
gmail.readonly OAuth scope to identify retail receipts and extract item details (such as garment name, retailer, price, and date) so they can be added to your wardrobe. We do not read or store the broader content of your inbox, we do not send email on your behalf, and you can disconnect Gmail access at any time from your device account settings or in-app settings.We use your personal information for the following purposes:
We do not sell your personal information. We do not share your personal information with third parties for their own advertising or marketing purposes.
The Lookahead uses artificial intelligence ("AI") to generate outfit suggestions and other features. To do this, we send the minimum information required — such as relevant wardrobe item descriptions, your stated preferences, and contextual information like weather or occasion — to our AI sub-processor, Anthropic, PBC ("Anthropic"). Anthropic processes the request and returns a response that we present to you in the app.
Our use of Anthropic is governed by Anthropic's Commercial Terms of Service and Data Processing Addendum, under which:
Anthropic also publishes its current data-handling and retention practices for its API services. For the most up-to-date information, please see Anthropic's Privacy Policy and Data Processing Addendum at anthropic.com/legal.
Free and beta users of The Lookahead are subject to a monthly AI usage allowance, which is disclosed during onboarding. We track usage of this allowance for the purpose of fair use and conversion to paid tiers; we do not use it for any other purpose.
AI-generated outfit suggestions are recommendations only and do not constitute professional styling, medical, or other advice. You remain in control of which suggestions you accept or modify.
Your account data, wardrobe content, and usage data are stored using Google Firebase services. Data is held in Google Cloud data centres, which may be located outside Australia, including in the United States and other regions where Google operates. AI request data is processed by Anthropic in the United States.
When personal information is transferred outside Australia, we take reasonable steps to ensure that the recipient handles it consistently with the Australian Privacy Principles, including by relying on the contractual data-protection commitments offered by these providers.
We use industry-standard measures to protect your personal information, including:
Our key sub-processors maintain independently audited information-security programs (for example, SOC 2 reports for Anthropic and Google Cloud), and are contractually required to notify us of any security incident affecting your data without undue delay so that we can fulfil our notification obligations to you and to regulators.
No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If a security incident affects your personal information, we will notify you and the Office of the Australian Information Commissioner where required by the Notifiable Data Breaches scheme under the Privacy Act 1988 (Cth).
We do not sell your personal information. We share it only in the limited circumstances below.
We use carefully selected third-party providers to operate the Service. They process personal information on our behalf and only for the purposes we instruct. Our current sub-processors are:
A weather data provider will be added to this list when integrated, and any future sub-processors will be disclosed here before they are used.
We may disclose personal information where we are required or permitted by law, including:
The Lookahead mobile app does not use third-party advertising cookies, marketing pixels, or cross-site tracking technologies. We use only the local storage and authentication tokens necessary to keep you signed in and to operate core features.
Our marketing website at thelookahead.com.au may use a small number of essential and analytics cookies, including those provided by Cloudflare for security, performance, and aggregate traffic analytics. These cookies do not identify individual users and are not used for advertising. If we add additional analytics or marketing cookies in future, we will update this section and provide an appropriate cookie notice and consent mechanism on the site.
You can control cookies through your browser settings, including blocking or deleting cookies. Disabling essential cookies may affect site functionality.
Under the Australian Privacy Principles, you have the following rights in relation to the personal information we hold about you:
To exercise any of these rights, contact us using the details in Section 12. We may need to verify your identity before acting on your request and will respond within a reasonable timeframe (generally within 30 days).
The Service is designed for Australian users. If you choose to access the Service from outside Australia during the closed beta, you do so on your own initiative and you acknowledge that your personal information will be processed in Australia and in the countries where our sub-processors operate (including the United States), under the protections described in this Privacy Policy.
We will update this Privacy Policy with additional disclosures and rights before opening the Service to general users in the European Union, the United Kingdom, California, or other jurisdictions with specific privacy laws.
If you believe we have breached the Australian Privacy Principles or otherwise mishandled your personal information, please contact us first using the details in Section 12. We will acknowledge your complaint promptly and aim to resolve it within 30 days.
If you are not satisfied with our response, you may make a complaint to the Office of the Australian Information Commissioner (OAIC):
If you have questions about this Privacy Policy, want to exercise your privacy rights, or wish to raise a privacy concern, please contact us:
We aim to respond to all privacy enquiries within 5 business days and to resolve formal requests within 30 days.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or the addition of new features or sub-processors. When we make material changes, we will:
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of the Service after the changes take effect indicates your acceptance of the updated policy.